Success Stories |
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Find out how our customers, large and small, have used our custom solutions to grow their business. Our strongest programs are those that we custom build for our clients, based on their objectives. Make your marketing budget work harder by combining the right elements to achieve short and long term goals. Oracle used a Web Seminar as an opportunity to develop a Custom Article that was posted on their Microsite. They embraced the opportunity to provide very high-valued content to the insurance market through three powerful Thought Leadership and Lead Generation programs. AIG Advisor Group created on-site Conference Dailies to distribute to attendees. To increase conference outreach, Conference Dailies have become a critical communications tool for AIG Advisor Group, informing and entertaining readers while promoting the organization. Sybase applied an integrated marketing approach that leveraged a variety of SourceMedia marketing tools that resulted in highly successful Executive Roundtables and multiple eBook sponsorships. It also contracted for Landing Pad to further enhance its sales and marketing strategy to produce a fully customizable and branded Microsite. To meet its goal of increasing brand awareness and market share, Discover Financial Services used Custom Event solutions to strengthen client and prospect relationships. As a result, Discover significantly increased its exposure to top-level decision makers, prospective partners and the sponsorship even assisted with recruiting efforts. |
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The integrated marketing approach of microsite, newsletter, web seminar and white paper has produced exceptional results for Oracle and has helped the company improve market awareness in the financial services market, especially in the insurance industry.