SourceMedia’s Web Seminar sponsorships are an integral part of the marketing mix for solution providers who want to reach decision-makers in major financial institutions. Sponsors of Web Seminars have found that they are an effective way to interact with their target audiences. SourceMedia Web Seminars are attended by a wide array of industry leaders. What are the Benefits?
SourceMedia’s Web Seminars create a forum for the sponsor to communicate with a prime audience and receive feedback in real-time. The one-hour session includes 45 minutes of a slide presentation and a 15-minute Q&A session with the audience. The technology also supports a real-time polling capability through which presenters can poll the audience on priorities, needs and challenges.
To further enhance the ROI of sponsoring a SourceMedia Web Seminar, the archived event is hosted for six months on the SourceMedia publication’s Web site.
The audience of a Web Seminar can range from a small group of pre-selected companies to a large industry-wide event. Here are a few examples of how to use a SourceMedia Web Seminar:
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"We had some new product enhancements that were applicable to the financial services industry, and we wanted to do a quick campaign to get at targeted IT buyers within financial services. I made a call to SourceMedia, and within 1 week, we had a whole webinar campaign planned, and within 4 weeks we executed the campaign. SourceMedia did a terrific job in terms of planning, developing the creative, driving awareness, and delivering a high number of targeted leads within a short amount of time."
- Vijay Koduri, Product Marketing Manager, Google Search Appliance, Google Enterprise
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