Custom magazines increase brand awareness, establish an organization as an industry thought leader and directly influence customer decision-making.  In fact, a recent study conducted by the Association of Publishing Agencies confirms that readers trust custom magazines and will often turn first to custom publishing vehicles for information about a company’s product(s) and services.  What are the Benefits?

Business decision makers and consumers prefer magazines.  The Magazine Publishers of America (MPA) reports that the average reader spends 47 minutes with a magazine. Imagine having that kind of attention from your customer and providing them with stories, interviews and valuable product information about your company and your company alone.  We can make that relationship happen.

A custom magazine looks like a magazine and reads like a magazine, but the content is controlled by the client.  No wonder a custom magazine is one of the most effective ways to target stories, case studies, and key company information to customers. This is the mission of SourceMedia Contract Publishing: to create publishing vehicles to help our customers build their businesses.

In a world dominated by media overload and information clutter, a custom magazine enables an organization to set itself apart.  But the best custom magazines do more than simply convey targeted information. These magazines can be used to establish real customer dialogues and build measurable relationships.  When combined with database analysis and survey/loyalty programs, custom magazines become a unique tool for gathering customer information and increasing business.