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Companies are embracing online advertising opportunities to reach their customers in record numbers, and for good reason. Online advertising is a sure way to increase sales and brand awareness. In a study conducted by Forrester Research, when asked how effective online advertising and email were compared with traditional media, 91% of respondents said online advertising was effective at driving traffic to Web sites; 62% said it was effective at delivering promotions; and 60% said it was effective at generating leads. What are the Benefits? |
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According to Forrester Research's study, 91% declare that online advertising is effective at driving traffic to Web sites, 62% say it's effective at delivering promotions, and 60% state that it's effective at generating leads.
Banner Advertisements |
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Banner Advertisements can be the core of your online marketing campaign because it provides important brand recognition. SourceMedia provides online real estate for presenting your brand and accompanying message on Web sites with strong editorial content. Banner advertisements can drive traffic to your Web site or online registration form, offering an important online conversion opportunity. SourceMedia's Website banner ads are served from DFP, DART for Publishers. According to DoubleClick, "DFP offers the most reliable delivery of online advertising campaigns available in the industry, audited and backed by SAS70 certification." |
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Rich Media |
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SourceMedia supports Rich Media advertisements since it provides considerably more value than traditional banner advertisements. In one fell swoop, Rich Media advertisements will give your brand more sizzle and visibility. It also provides an opportunity to include information about your products and services. The ‘mini Web site’ structure that is common with Rich Media advertisements allows site visitors access to more information and opportunity to interact with your brand. Rich Media’s extensive reporting helps you optimize your campaign by providing insight into your prospects' behavior. SourceMedia can support your Rich Media advertising requirements, by serving your ad through DART Motif . Built on the strengths of industry-leading solutions from Macromedia and DoubleClick, Motif integrates the best of interactive design, ad serving and reporting into a sophisticated Rich Media solution so you can produce great advertising that gets results. Motif supports in-page Flash banner ads, expandable banners, streaming video, and data capture. |
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