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Microsites |
A Microsite is a mini-website with content from archives, repositories, and from our Custom Publishing unit. Microsites are hosted for a minimum of 12 months and are accompanied by a full marketing package to drive traffic to a registration page, which must be completed in order for users to access the Web site. Our unique microsite program includes a three-step brand awareness study – pre, mid and post-launch. The metrics from the study provide direction for the development and optimization of your Microsite. What are the Benefits? |
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The Landing Pad |
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The Microsite is a long term marketing opportunity to help establish a strong and personal relationship with our readers.
